Allure Bridals

The Allure collections have consistently garnered praise, winning awards including “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years. After 20 years of expansion in the bridal markets and multiple successful bridal and formalwear collections, the Allure Bridals brand family continues to pride itself on thoughtful designs to match every bride with their dream dress.

For our Allure Bridals collections, we believe in the details — beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be.

Here's a sneak peek at some of our Fall 2022 selections! 
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Allure 9957

Accented by delicate beading, subtly dimensional lace appliqués adorn this classic sheath gown.

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Allure 9902

Ethereal lacy appliqués are strewn across the bodice, train and hemline of this off-shoulder A-line gown.

please contact us for more information regarding specific Allure styles